Pyjamas and sleepwear are our go-to items when choosing a special gift. Whether it’s a friends birthday treat, a thoughtful care package for someone you love, Christmas cosies for kids or a perfect present for one of your parents – you can’t go wrong with PJs, everyone loves them!  

Here’s why: 

Pyjamas are the ultimate self-care treat 

A gorgeous pair of pyjamas invites you to slip them on, snuggle under the sheets and switch off from the world. Clothing with the power to de-stress? We’ll take a set in every colour! 

They double up as loungewear 

Hands up how many of us pull on pyjamas or jogging bottoms as soon as we’re home in the evenings?! There’s no better feeling than shedding the day’s workwear to unwind in something comfy. A lovely pair of pyjamas means you can answer the door after 6pm and still look chic. 

The right PJs can boost a good night’s sleep 

Giving someone a pair of pyjamas is the equivalent of hugging them goodnight and tucking them in. Light breathable pyjamas can help regulate the body’s temperature keeping you snoozing for longer. Cotton PJs are a good choice and go for a relaxed fit for maximum comfort. 

They brighten up dark chilly nights 

You’ve had a hectic day, it’s cold and dark outside and you’ve just finished your favourite Netflix series. Cheer yourself up by slipping on a gorgeous pair of pyjamas...and maybe swing by the kitchen cupboard for a square or two of yummy chocolate! 

Everyone needs ‘special occasion’ pyjamas 

Buy someone a luxe pair of pyjamas and they’ll have a special pair to take on weekend breaks, stays at the parents, hen and stag weekends, sleepovers with the kids and all those times they want to look smart and stylish first thing in the morning! 

Because the universe needs more pyjama karma 

Pyjamas are the indulgent treat people just don’t seem to buy for themselves. Pay the pyjama love forward and buy them for someone you love – and you might just get a pair gifted to you for your next birthday or Christmas.