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October is Breast Cancer Awareness Month, a campaign to highlight the importance of breast cancer awareness, education and research.

Every 10 minutes one woman is diagnosed with breast cancer, making it the most common cancer in the UK. The early signs can include a lump in a breast, a change in skin texture, painful breast or armpit, or discharge from the nipple. It's always best to be sure and make a doctors appointment if you notice any differences in your own breasts.

We wanted to encourage you to check up on your breasts regularly - it only takes a few minutes and is something you can do yourself with some simple steps. We have found this guide from Breast Cancer Now to take you through the steps to help you check your breasts.

The cause is close to Anna’s heart and I’m sure many of you too. We wanted to show our support on Friday 18th October which is Wear It Pink day. During the day, Look & Cover will donate 10% of all sales of our pink products, Women's and Children's Dusk and Blossom PJ's and our Fuchsia Pouch, to Wear It Pink to help with awareness, education and research.

Go for a check up, buy a pair of pink pj's and lets work with Wear It Pink to build “A future where, by 2050, every woman who develops breast cancer lives.”